Ansoff's Product-Market Growth Matrix
· Chapter
Chapter 4 – Corporate Level Strategies
12 microlessons in this chapter
Read each in 5 minutes. Each has worked examples + the bare-Act text for reference.
All lessons
1
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2
BCG Growth-Share Matrix
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3
Divestment Strategy
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4
Divestment Strategy vs. Liquidation Strategy
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5
Expansion vs. Retrenchment — Redefinition of Business
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6
Growth / Expansion Strategy and Innovation
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7
Mergers and Acquisitions – Types and Differences
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8
Porter's Generic Strategies — Focused Differentiation
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9
Retrenchment Strategy – Turnaround, Divestment, and Liquidation
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10
Strategic Alliances
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11
Turnaround Strategy
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12
Types of Diversification – Concentric, Conglomerate, and Vertically Integrated
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