## Best Cost Provider Strategy
Best Cost Provider strategy provides customers more value for money by combining low cost AND better quality differentiation — sitting between pure cost leadership and pure differentiation.
### Two Sub-Strategies
| Sub-Strategy | Description |
|---|---|
| Lower price for comparable quality | Offer similar quality/features as rivals at a lower price — attract value-conscious buyers from premium brands |
| Same price for better quality | Charge the same price as rivals but deliver noticeably higher quality/features — attract buyers who want more for their money |
### When to Use
- When there is a large segment of buyers who want decent quality but are price-sensitive (cannot afford premium brands).
- When pure cost leadership is too austere and pure differentiation is too expensive for a mid-market.
- When there is a growing market with diverse customer segments (some premium, some price-conscious).
### Distinction from Focus Strategy
- Best cost provider targets a broader mid-market segment, not a narrow niche.
- Focus strategy deliberately concentrates on a narrow niche.