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Microlesson · 5-min read

Cash Management - Meaning, Objectives, and Keynes' Three Motives

## Cash Management

### Meaning

Cash management is concerned with managing cash inflows, outflows, and balances to:

  • Meet payment obligations as they fall due
  • Invest any surplus cash efficiently

### Three Objectives

1. Provide adequate cash to all units of the organization

2. Avoid idle/unproductive surplus funds

3. Invest surplus cash to maximize returns

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## Why Firms Hold Cash — Keynes' Three Motives

Lord Keynes (British Economist) identified three reasons for holding cash:

MotiveExplanationExample
Transaction NeedMeet day-to-day expenses and debt payments; normally covered by operating inflows; reserve maintained for temporary gapsPaying wages, utility bills, supplier invoices
Speculative NeedExploit profitable opportunities that arise unexpectedly and require immediate cashBuying raw materials when prices crash temporarily
Precautionary NeedSafety buffer against unexpected adverse eventsEmergency repairs, sudden market downturns

> Memory Aid: T-S-P → Transaction, Speculative, Precautionary

### The Core Challenge

  • Too little cash → Risk of default on obligations
  • Too much cash → Opportunity loss (idle funds earn no return)

The goal is to find and maintain an optimum cash level based on the predictability of cash flows.

Worked example

### Example 1

Scenario: XYZ Ltd holds ₹10 lakh extra cash beyond its weekly payroll needs. Classify each holding:

  • ₹3 lakh kept for routine vendor payments → Transaction motive
  • ₹4 lakh kept because commodity prices may fall soon → Speculative motive
  • ₹3 lakh kept because the monsoon season is unpredictable → Precautionary motive

All three are legitimate motives, but the finance manager must regularly reassess whether the total holding is optimal.

⚠️ Common exam mistakes

  • Attributing Keynes' motives only to individuals/households — firms also hold cash for all three motives
  • Confusing speculative motive (capturing unexpected profit opportunities) with precautionary motive (guarding against unexpected losses)
  • Omitting the motive framework entirely when asked about 'why firms need cash' — Keynes' framework is the standard answer
Reference:
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