Worked Solution
✓ VerifiedAnswer: (B)
The case explicitly states that DezineFabs was founded with the goal of making stylish clothes affordable while being mindful of the environment, and their stated core values are inclusivity, sustainability, and innovation. The passage further highlights their launch of an eco-friendly clothing line in direct response to demand for sustainable fashion, confirming that sustainability — reflecting dedication to minimizing environmental impact — is the central core value defining their business philosophy.
Write it like this
1The skeleton
- Scan the case for the founding intent first — the line 'making stylish clothing accessible to every Indian, while minimizing their environmental impact' is the examiner's planted signal; quote or paraphrase it directly in your answer to anchor your choice.
- Name the value explicitly in your opening line — write 'The central core value is Sustainability' before any explanation, because examiners allocate the concept mark to the first identifiable keyword, not the last.
- Cite two textual pieces of evidence, not one — the eco-friendly line launch + the founding mission together lock in the answer; one evidence alone looks like a guess.
- Distinguish why this value beats the other two stated values — briefly note that while inclusivity and innovation are also stated, sustainability is the one linked to both the founding purpose AND a concrete strategic action (eco-friendly line), making it the central value.
- Close with a one-line inference — connect the value back to their decisions (supply chain, product launch) to show examiner you understand 'business philosophy' means value-driven decision-making, not just a slogan.
2Examiner-rewarded phrases
3Common trap
Watch out — most students pick 'Innovation' because the passage mentions trend forecasting and eco-friendly launches, which sound innovative. The trap is confusing a strategic capability (innovation) with the central value the entire philosophy is built around; the case ties every major decision back to environmental mindfulness, not novelty.