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Microlesson · 5-min read

Service Costing - Concepts, Cost Units, and Industry-Specific KPIs

## Service Costing (Operating Costing)

### What Is Service Costing?

Service costing accumulates and expresses costs in terms of a cost unit of service for organisations that provide services rather than tangible goods.

#### Two Applications

ApplicationExamples
Internal (support services to other departments)Canteen, hospital, boiler house, captive power, fleet, IT, R&D, quality assurance
External (services offered to outside customers as profit centres)Transport, hospitality, financial services, insurance, IT companies

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### Service Costing vs Product Costing

DimensionService CostingProduct Costing
TangibilityIntangible; cannot be stored → no closing stockTangible; can be inventoried
Cost unitComposite cost units (e.g., passenger-km)Simple physical unit (kg, piece)
Dominant costEmployee/labour costMaterial cost
Indirect cost tracingHeavy admin overheads; often not traceableMore traceable to individual products

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### Cost Units by Industry

IndustryCost Unit
Transport — passengersPassenger-km
Transport — goodsTonne-km or Quintal-km
Electricity supplyKilowatt-hour (kWh)
HospitalPatient-day, Room-day, Per bed, Per operation
CanteenPer item, Per meal
CinemaPer ticket
HotelGuest-days, Room-days
Bank / FinancePer transaction; per service (LC, application, project)
EducationPer course, Per student, Per batch, Per lecture
IT / ITESCost per project, Cost per module
InsurancePer policy, Per claim, Per TPA

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### Key Performance Metrics by Sector

#### Transportation

MetricMeaning
No. of ShipmentsOrders shipped from warehouse
Truck Turnaround RateTime from truck arrival to departure at warehouse
Lead Time (Order Cycle Time)Time from customer order placement to receipt
OTIF (On-Time and In-Full)% of orders delivered on schedule and in full quantity

#### Hotel Industry

MetricMeaning
CPOR (Cost per Occupied Room)Average cost per occupied room
Occupancy RateOccupied rooms ÷ Total available rooms
RevPAR (Revenue per Available Room)Average revenue per available room-day

#### Hospital / Healthcare

MetricMeaning
Bed Occupancy RateProportion of beds in use at any time
Staff-to-Patient RatioStaff count per patient over a period
Average Treatment ChargeAverage amount charged per treatment

#### IT & ITES

MetricMeaning
Gross Burn RateRate of cash consumption for operating expenses
CAC (Customer Acquisition Cost)Cost to attract one new customer
CLV (Customer Lifetime Value)Net profit over a customer's entire lifecycle
MRR (Monthly Recurring Revenue)Monthly subscription/renewal revenue
Churn Rate% of subscribers cancelling per period
Cost per FeatureCost of a specific software feature based on usage

#### Telecom

MetricMeaning
ARPU (Avg. Revenue per User)Revenue generated per user
SAC (Subscriber Acquisition Cost)Cost to gain a new subscriber
Network Operating CostExpenditure on maintaining the telecom network

Worked example

### Example 1

Computing Cost per Tonne-km: A transport company operates 4 trucks. In one month:

  • Total distance covered = 8,000 km
  • Average load per trip = 10 tonnes
  • Total operating cost = ₹1,60,000
  • Total tonne-km = 8,000 km × 10 tonnes = 80,000 tonne-km
  • Cost per tonne-km = ₹1,60,000 / 80,000 = ₹2 per tonne-km

This composite unit captures both distance and load — a truck travelling 100 km with 5 tonnes contributes 500 tonne-km, same as 50 km with 10 tonnes.

### Example 2

Hotel Metrics: Hotel with 100 rooms. July (31 days):

  • Total available room-nights = 100 × 31 = 3,100
  • Rooms occupied on average = 70 per night
  • Total room revenue = ₹9,30,000
  • Total room operating cost = ₹6,20,000

Calculations:

  • Occupancy Rate = 70/100 = 70%
  • RevPAR = ₹9,30,000 / 3,100 = ₹300 per available room-night
  • Occupied room-nights = 70 × 31 = 2,170
  • CPOR = ₹6,20,000 / 2,170 = ₹285.71 per occupied room

### Example 3

Hospital Cost per Patient-Day: Monthly costs = ₹36,00,000. Beds = 240. Average bed occupancy = 75%.

  • Patient-days = 240 × 75% × 30 = 5,400
  • Cost per patient-day = ₹36,00,000 / 5,400 = ₹666.67

⚠️ Common exam mistakes

  • Using simple 'per km' cost for transport instead of composite tonne-km or passenger-km — the composite unit captures both distance AND capacity utilised, which is essential for meaningful cost analysis.
  • Confusing RevPAR with CPOR — RevPAR is a revenue metric per available room (including vacant rooms); CPOR is a cost metric per occupied room only.
  • Applying product costing logic to service costing — in services, labour dominates and there is no closing stock to carry forward costs into the next period.
  • Treating the cost unit as optional in service costing — the composite cost unit is the foundation; without it, cost comparison across periods or between operators is meaningless.
  • Mixing up ARPU (revenue per user) with SAC (cost to acquire a user) in telecom — ARPU measures ongoing value; SAC measures one-time acquisition investment.
Reference:
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