## PESTLE Analysis
### What is PESTLE?
PESTLE is a framework for analysis of macro environmental factors.
- Frequently used to assess the business environment in which a firm operates.
- Involves identifying Political, Economic, Socio-Cultural, Technological, Legal, and Environmental influences on an organisation.
- Provides a way of scanning environmental influences that have affected or are likely to affect an organisation or its policy.
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### PESTLE — Key Factors
#### P — Political
- Political stability
- Political principles and ideologies
- Current and future taxation policy
- Regulatory bodies and processes
- Government policies
- Government term and change
- Thrust areas of political leaders
#### E — Economic
- Economy situation and trends
- Market and trade cycles
- Specific industry factors
- Customer/end-user drivers
- Interest and exchange rates
- Inflation and unemployment
- Strength of consumer spending
#### S — Social (Socio-Cultural)
- Lifestyle trends
- Demographics
- Consumer attitudes and opinions
- Brand, company, technology image
- Consumer buying patterns
- Ethnic/religious factors
- Media views and perception
#### T — Technological
- Replacement technology/solutions
- Maturity of technology
- Manufacturing maturity and capacity
- Innovation potential
- Technology access, licensing, patents, property rights and copyrights
#### L — Legal
- Business and Corporate Laws
- Employment Law
- Competition Law
- Health and Safety Law
- International Treaty and Law
- Regional Legislation
#### E — Environmental (Ecological)
- Ecological/environmental issues
- Environmental hazards
- Environmental legislation
- Energy consumption
- Waste disposal
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> Memory Aid: Politicians Eat Strawberry Tarts Late Evening