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Microlesson · 5-min read

Objectives of FM — Profit Maximisation vs Wealth Maximisation

## Objectives of Financial Management

Two main objectives are debated in FM:

1. Profit Maximisation — historically seen as the primary goal

2. Wealth / Value Maximisation — the preferred modern objective

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## Profit Maximisation

Traditionally considered the primary objective — the finance manager chooses alternatives that maximise profit.

### Why Profit Maximisation CANNOT be the Sole Objective

If profit is given undue importance, the following problems arise:

ProblemExplanation
Vagueness'Profit' is ambiguous — short-term vs long-term? Total profit vs rate of profit?
Ignores RiskHigher profit usually comes with higher risk; single-minded profit focus may lead to accepting overly risky proposals
Ignores Timing₹1 lakh profit next year ≠ ₹1 lakh profit in 5 years — time value of money is ignored
Ignores EthicsSocial responsibilities, employee welfare, environmental obligations, and consumer interests are neglected

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## Wealth Maximisation (Value Creation)

The preferred objective of modern FM.

$$\text{Wealth} = \text{PV of Benefits} - \text{PV of Costs}$$

  • Benefits must be measured as cash flows, NOT accounting profit
  • Applies time value of money (discounting future cash flows)
  • Applies cost-benefit analysis
  • Considers risk in evaluating returns

### How is Firm Value Measured?

According to Van Horne:

$$\text{Value of Firm} = \text{Market Price of Share} \times \text{Number of Shares}$$

This market price reflects:

  • Current and future earnings
  • Timing of those earnings (earlier = more valuable)
  • Risk involved
  • Dividend policy

> If share price is high → investors believe the firm is doing well → wealth is maximised

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## Comparison Table

AspectProfit MaximisationWealth Maximisation
GoalLargest amount of profitHighest market value of shares
ObjectiveProfitValue / Wealth
Time horizonShort-term focusLong-term focus
RiskIgnores riskRecognises and adjusts for risk
Timing of returnsIgnores timingConsiders time value of money
ShareholdersRequires immediate resourcesConsiders shareholders' return
AdvantageEasy to calculate; easy to link decisions to profitLong-term, risk-adjusted, time-aware
DisadvantageShort-sighted; ignores risk and timingNo clear formula linking decisions to share price; may cause management anxiety

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## Conflicts Between the Two Objectives

1. Management as decision-maker may pursue personal goals (profit maximisation) rather than shareholder wealth

2. Outside participation (shareholders, lenders) constrains management from pursuing only personal goals through constant stakeholder supervision

3. Survival of management depends on satisfying all stakeholders — employees, creditors, customers, government

4. Wealth maximisation is generally consistent with the interests of ALL groups (owners, employees, creditors, society) — making it aligned with management's survival goal

5. Where time is short and uncertainty is low, both objectives yield essentially the same result

6. In the long run and with uncertainty, wealth maximisation is clearly superior

Worked example

### Example 1

Example — Profit maximisation failing the timing test:

Project A gives ₹10 lakh profit in Year 1. Project B gives ₹12 lakh profit in Year 5. Profit maximisation says choose B (higher profit). But after discounting at 10%, PV of Project A = ₹9.09 lakh and PV of Project B = ₹7.45 lakh. Wealth maximisation correctly picks Project A.

### Example 2

Example — Profit maximisation ignoring risk:

A firm can earn ₹50 lakh guaranteed OR take a risky bet with 50% chance of ₹1 crore and 50% chance of zero. Expected value = ₹50 lakh in both cases. Profit maximisation treats them equally. Wealth maximisation adjusts for risk — the guaranteed option has higher value for a risk-averse firm.

### Example 3

Example — Wealth maximisation formula:

A firm has 10 lakh shares. Current market price = ₹120/share. Firm value = 10,00,000 × ₹120 = ₹12 crore. After a positive investment decision, price rises to ₹135. Firm value = ₹13.5 crore. Wealth created = ₹1.5 crore.

⚠️ Common exam mistakes

  • Writing that profit maximisation is 'wrong' — it is not wrong, it is just an insufficient/incomplete objective on its own.
  • Forgetting the four problems with profit maximisation in exams: Vagueness, Risk, Timing, Ethics (mnemonic: VRTE).
  • Confusing 'accounting profit' with 'cash flow' — wealth maximisation uses cash flows, not accounting profit, because non-cash items like depreciation distort accounting figures.
  • Stating wealth = total assets — wealth is the MARKET VALUE of shares (price × number of shares), not book value of assets.
  • Saying the two objectives always conflict — when time is short and uncertainty is low, they lead to essentially the same decisions.
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