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Microlesson · 5-min read

Contemporary Sources of Funding – Crowdfunding and P2P Lending

## Contemporary Sources of Funding

Modern technology has enabled new funding mechanisms beyond traditional banking and capital markets.

### 1. Crowdfunding (General)

  • Raising small amounts from a large number of people, typically via the internet
  • Used for: projects, start-ups, causes
  • Platforms may charge processing/transaction fees

Three parties involved:

1. Fund Raiser (project/startup/cause)

2. Mediator Platform (website/app)

3. Investors/Donors

### 2. Equity Crowdfunding

  • Investors receive shares in exchange for money
  • Each investor gets a stake proportional to amount invested
  • Popular among start-ups
  • Platforms: SeedInvest, Start Engine, Equity Net

### 3. Peer-to-Peer (P2P) Lending

  • Unsecured loans given by individual lenders to borrowers via online platforms
  • Borrowers repay with interest
  • Investors assess risk and expected return before lending
  • Popular Indian Platforms: Faircent, Lendbox, i2iFunding, RupeeCircle

### 4. Start-up Funding via Crowdfunding

How crowdfunding helps new companies:

  • Validate business idea (market test)
  • Raise equity or debt capital
  • Avoid complex bank procedures and collateral requirements

### 5. Donation-Based Crowdfunding

  • People donate without expecting any return
  • Used for: medical, educational, charitable causes
  • Platforms: GoFundMe (medical/education), Ketto (India – medical), FuelADream (social impact)

### Comparison of Crowdfunding Types

TypeReturn to ContributorExample Use
Equity CrowdfundingEquity shares (ownership)Startup raises seed capital
P2P LendingInterest incomePersonal loan, SME loan
Donation-BasedNothing (altruistic)Medical emergency fund
Reward-BasedProduct/perk (not financial)Pre-launch product campaign

Worked example

### Example 1

Q: Rohan wants to raise ₹5 lakh for his medical treatment. He posts his story online and receives small amounts from 500 strangers. What type of crowdfunding is this? Name one platform used for this in India.

A: This is Donation-Based Crowdfunding. Donors give money without expecting any financial return.

Platform: Ketto (India-focused medical crowdfunding platform).

### Example 2

Q: Priya wants to fund her tech startup. She uses an online platform where 200 investors each give ₹10,000 and receive proportional ownership. Identify the funding type and name two such platforms.

A: This is Equity Crowdfunding. Each investor receives shares proportional to their investment.

Platforms: SeedInvest and Start Engine.

### Example 3

Q: How does P2P lending differ from traditional bank lending?

A:

BasisP2P LendingBank Lending
LenderIndividual peopleBank institution
SecurityUnsecured (typically)Usually secured/collateral
PlatformOnline platformPhysical/digital branch
AssessmentInvestors assess riskBank credit assessment
RegulationRBI (in India)RBI (banking regulations)

⚠️ Common exam mistakes

  • Confusing P2P lending with equity crowdfunding – P2P involves LOANS (repaid with interest); equity crowdfunding involves SHARES (no repayment, but ownership diluted).
  • Saying P2P lending is secured – it is typically UNSECURED lending between individuals.
  • Forgetting the three parties in crowdfunding: Fund Raiser, Mediator Platform, and Investors/Donors (not just two parties).
  • Treating all crowdfunding as equity-based – there are distinct types: equity, P2P/debt, donation, and reward-based.
Reference:
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