## Cost of Retained Earnings
Retained earnings belong to existing shareholders — they represent profits not distributed as dividends. Their cost is an opportunity cost: the return shareholders forgo by not receiving those earnings as dividends to reinvest elsewhere.
### Approach 1: Opportunity Cost (Simplest)
Kr = Ke — treat retained earnings as equivalent to equity, since both carry the same risk.
### Approach 2: D/P + g with Investor Friction
If earnings were paid as dividends, shareholders would:
1. Pay personal income tax (t_p) on the dividend
2. Incur brokerage cost (b) to reinvest
3. Then earn the going market return
Kr = [D₁ / P₀] × (1 – t_p) × (1 – b) + g
This is always less than the full cost of new equity because new equity also carries flotation costs.
### Approach 3: CAPM
Kr = Rf + β(Rm – Rf) — same as Ke under CAPM.
### Key Relationship
Kr < Ke_new (cost of new equity)
Because new equity involves flotation costs that reduce NP, while retained earnings have no issuance cost.