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Microlesson · 5-min read

Supplier Selection — Indifference Point Analysis

## Supplier Selection — Indifference Point

When choosing between suppliers with different cost structures (one with low price but high fixed charges, another with higher price but no/low fixed charges), find the quantity at which both cost the same — the indifference point.

### Formula

$$\text{Indifference Point (units)} = \dfrac{\text{Difference in Fixed Cost}}{\text{Difference in Variable Cost per unit}}$$

### Decision rule

If expected quantity is...Choose...
Greater than indifference pointThe high-fixed-cost / low-variable-cost supplier
Less than indifference pointThe low-fixed-cost / high-variable-cost supplier

Intuition: A high fixed charge only pays off when spread over large volumes (low per-unit price wins at scale); for small volumes, avoid the fixed charge and take the higher per-unit price.

Worked example

### Example 1

Indifference point: Supplier A — price ₹50/unit, no fixed charge. Supplier B — price ₹40/unit, fixed charges ₹10,000 p.a.

Difference in fixed cost = ₹10,000; difference in variable cost = ₹50 − ₹40 = ₹10/unit.

Indifference Point = 10,000 ÷ 10 = 1,000 units.

  • If expected demand > 1,000 units → choose Supplier B (high fixed, low variable).
  • If expected demand < 1,000 units → choose Supplier A (no fixed, higher variable).

⚠️ Common exam mistakes

  • Inverting the decision rule — the high-fixed-cost supplier wins at HIGH volumes, not low.
  • Using total fixed cost instead of the DIFFERENCE in fixed cost between the two suppliers.
  • Using one supplier's variable cost rather than the DIFFERENCE in variable cost per unit in the denominator.
  • Ignoring fixed charges entirely and comparing only per-unit prices.
Reference:
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